What will you find in our e-book?

This e-book is a response to the needs of those who, in the face of the digital revolution, are looking not only for ways to stay competitive, but also for inspiration to explore new methods of gaining an advantage in the market. We believe that the information we provide will allow the reader to understand the changing world of e-commerce, as well as encourage them to actively shape its future.

Overview of key chapters and topics

01

Dynamics of the e-commerce market in Poland and the UK

Discover how digital transformation has contributed to the growth of e-commerce.

02

Changes in online shopping

Track the impact of technology on consumer behavior and purchasing decisions.

03

Technological innovations affecting e-commerce

Learn about the latest tools and technologies that are shaping the future of the industry.

04

Regulatory changes and their impact on e-commerce markets

Learn how Brexit and other regulations are affecting online commerce operations.

05

Strategies for scaling e-commerce businesses

Learn strategies for scaling your business and entering new markets.

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and much more...

The Beyond Borders e-book is a compendium of knowledge, aimed at the needs of entrepreneurs and professionals operating in the e-commerce field. It presents an in-depth analysis of the market situation in Poland and the UK in the face of the ongoing digital transformation and regulatory changes. From reading, you will not only gain knowledge about the most important trends and changes taking place, but also learn the ins and outs of crisis management in the face of unforeseen situations, gain knowledge about marketing strategies and building customer relationships, or track the most important e-commerce trends, which will allow you to better understand current and future challenges in the industry.

Meet our experts

Experienced e-commerce professionals are behind our e-book.

Przemysław Przybylski

CEO of Semguru

Founder of Semguru agency, who has been professionally involved in internet marketing for 15 years. He has conducted more than 500 SEO/SEM campaigns and trained more than 30 SEOs. He owns more than a dozen online stores and has successfully co-founded businesses in various industries. Author of the book "Ecommerce 2.0" on brand strategy, marketing, online promotion and analytics. A man for whom there are no "industry" boundaries, and the only limitation is the time to learn them.

Michał Woronin

Semguru SEO Expert

SEO expert with over 7 years of experience, gained from working with major e-commerce platforms as well as local businesses. In addition to his extensive experience as an SEO specialist, his skills include website development work. He sets as his goal to focus on technical optimization and the creation of valuable content, which he considers key elements of a successful strategy. He distinguishes himself with a reliable and credible approach, based on realistic and achievable goals, staying away from impossible promises.

Grzegorz Wroniszewski

Chief Operating Officer at OEX Fulfilio

COO at OEX Fulfilio, specializing in the company's logistics operations, focusing on process optimization and innovation. An expert in e-commerce and logistics, with many years of experience in the industry, gained while working in key positions at renowned companies. His extensive knowledge, acquired skills, passion for process improvement and commitment to the company's growth, translate into numerous successes and customer satisfaction.

Emilia Gregorczyk

Business Sourcing Partner at Allegro

Business Sourcing Partner at Allegro focusing on integrating European and British sellers with the platform and promoting Polish e-commerce abroad. She also works with government and commercial institutions supporting the overseas expansion of companies. It stands out for its comprehensive approach to business expansion. She emphasizes thorough market research, optimizing content for local preferences and creating tailored advertising strategies. Its multifaceted perspective provides clients with a solid foundation for successfully entering new markets and achieving sustained success in a dynamic e-commerce environment.

Wojciech Bijan

Director of Sales at Global24

Ex professional soccer player, who translates the experience gained on Polish and international fields into the professional sphere of setting and achieving new goals, as Director of Sales at Global24. He has been active in the logistics industry for many years, distinguished by his constant search for non-obvious solutions for his partners - online stores. He shares his extensive experience during numerous webinars and events on the topic of foreign sales, including 5 times as a speaker on the E-Volution stage.

    Iza Sykut

    Content Manager at Senuto

    Content designer and content manager at Senuto. At work, she looks for simple words to describe difficult topics. She believes in the sense of linguistic correctness. In her free time... she continues to write! This time on topics related to culture and theater.

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